Art Director / Graphic Designer
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Texas Creative Branding

Texas Creative Branding

Branding, logo, print collateral

During my senior year in Texas Creative (The University of Texas at Austin's art direction and copywriting program), I redesigned the program’s logo and brand guidelines.

 

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The logo is inspired by the signature UT hook'em hand signal, and it includes elements that represent the Texas Creative spirit.

The pencil is a universal symbol for creativity, and the hand is severed because we'll * metaphorically * work until our hands fall off. The drops also represent all the blood, sweat and tears that go into becoming a fully fledged Art Director/Copywriter.

 
 
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Awards:
2018 Austin Student ADDY - Gold, Logo Design
2018 Austin Student ADDY - Gold, Integrated Brand Identity Campaign
2018 Austin Student ADDY - Gold, Special Event Materials

Instructor/CD:
Sean LaBounty