Branding, logo, print collateral
During my senior year in Texas Creative (The University of Texas at Austin's art direction and copywriting program), I redesigned the program’s logo and brand guidelines.
The logo is inspired by the signature UT hook'em hand signal, and it includes elements that represent the Texas Creative spirit.
The pencil is a universal symbol for creativity, and the hand is severed because we'll * metaphorically * work until our hands fall off. The drops also represent all the blood, sweat and tears that go into becoming a fully fledged Art Director/Copywriter.
2018 Austin Student ADDY - Gold, Logo Design
2018 Austin Student ADDY - Gold, Integrated Brand Identity Campaign
2018 Austin Student ADDY - Gold, Special Event Materials