Art Director / Graphic Designer
LeeJeansBrandCampaign.jpg

Lee Jeans Brand Campaign

Don’t Just Move. Move Your Lee.

TV, online video and social campaign

Brief: Create an integrated campaign that elevates Lee in the fashion world and demonstrates movement with purpose beyond just showing off product benefits.

 
 
 
 

To bring the campaign to life on social, we created bite-sized videos, Instagram stories, GIFs for GIPHY and more.

 
 
 
 
 
 

But my secret goal for this campaign was to answer the Internet's most burning question:

 
 
 

Awards:
Silver District ADDYs (2)
Bronze District ADDYs (3)
The Drum Creative Work of the Week

The Dream Team:
CDs: Maria D’Amato, Jeffrey Butterworth
CW: Addie Williams
Production: Society
Director: Joachim Zunke